Toys and Kids Products for Resell: A Guide to Boosting Your Store’s Sales

 The children’s toy market is one of the most thriving and consistent sectors in retail. Parents and caregivers are always on the lookout for fun, educational, and safe products for their little ones. For retailers, this represents a significant opportunity to tap into a growing market and offer products that appeal to a wide audience.

In this article, we will explore the exciting world of toys and kids’ products for resell, giving you an insight into the most popular categories, why they sell so well, and how you can make the most of this profitable niche.

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Why Sell Toys and Kids’ Products?

The demand for toys and kids’ products is constantly high, making them an ideal category for reselling. Here’s why:

• Evergreen Demand: Children are always growing and constantly need new toys, clothes, educational tools, and gear.

• Gift Giving: Toys are commonly bought as gifts, which makes them ideal for special occasions like birthdays, holidays, and other celebrations.

• Parent Investment: Parents are willing to spend money on products that promote the development, safety, and happiness of their children.

• Wide Product Range: From toys and games to educational tools, there’s a broad range of products that cater to different age groups and interests.

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Popular Toys and Kids’ Products for Reselling

1. Educational Toys

Parents are increasingly looking for toys that can provide developmental benefits. These toys not only entertain but also stimulate creativity and learning.

• Best Sellers:

  • Building blocks and construction sets (e.g., LEGO sets)

  • STEM toys that teach science, technology, engineering, and math

  • Puzzle toys, including brain teasers and logic games

  • Interactive learning toys (e.g., talking books, flashcards)

• Why They Sell: Parents love toys that can help their kids learn while having fun. These toys often encourage problem-solving, motor skills, and creative thinking.

2. Action Figures and Dolls

Dolls and action figures have always been a popular category. These toys allow children to engage in imaginative play, which is crucial for emotional and social development.

• Top Products:

  • Classic dolls (e.g., Barbie, American Girl)

  • Action figures (e.g., superheroes, movie characters)

  • Collectible dolls and figurines (e.g., Funko Pop! figures)

  • Fashion dolls and accessories

• Why They Work: Many collectors and fans of specific brands and characters will purchase these products, creating a robust secondary market.

3. Outdoor Toys

With the emphasis on keeping kids active and engaged outdoors, outdoor toys are a great addition to your store. They encourage physical activity and allow children to connect with nature.

• Top Picks:

  • Bicycles, scooters, and ride-on toys

  • Swing sets and jungle gyms

  • Outdoor sports equipment (soccer balls, basketballs, frisbees)

  • Water toys (splash pads, inflatable pools, water guns)

• Why They Sell: Outdoor toys promote healthy, active lifestyles, which is something many parents value for their children’s well-being.

4. Plush Toys and Stuffed Animals

Plush toys remain a favorite for many kids, offering comfort and companionship. These toys are often bought as gifts for younger children, making them perfect for a retail business.

• Popular Products:

  • Stuffed animals (bears, bunnies, dogs)

  • Character plush toys (e.g., Disney characters, popular TV show mascots)

  • Plush pillows and cuddle toys

  • Customizable plush toys (where kids can design their own)

• Why They Work: Stuffed animals provide emotional comfort, and many kids develop strong attachments to their favorite plush toys.

5. Art and Craft Supplies

Creative and artistic activities are essential for a child’s development. Crafting helps kids build fine motor skills and encourages imagination.

• Best Items to Resell:

  • Art kits (painting, drawing, bead making)

  • Playdough, clay, and modeling kits

  • Beads, stickers, and scrapbooking supplies

  • DIY craft sets (e.g., create-your-own jewelry, cards, or clothing)

• Why They’re Popular: Art supplies not only entertain but also help children develop creativity and hand-eye coordination. These items are often repurchased as they are used up.

6. Baby and Toddler Products

The baby and toddler market is always in demand, with parents constantly needing new products to ensure their child’s safety, comfort, and development.

• Top Sellers:

  • Baby bottles, bibs, and feeding accessories

  • Baby clothes and blankets

  • Cribs, baby monitors, and car seats

  • Activity centers and walkers

• Why They Sell: Baby and toddler products are essential for parents and caregivers, and they often come with repeat purchases, like diapers or baby food.

7. Kids’ Clothing and Accessories

Clothing is a year-round necessity, and many parents love dressing their kids in cute, trendy outfits. Wholesale kids' clothing offers great opportunities for resellers.

• Popular Picks:

  • Trendy outfits (T-shirts, dresses, and pants)

  • Seasonal clothing (swimwear for summer, jackets for winter)

  • Accessories (hats, socks, backpacks)

  • Character-themed clothing (e.g., superhero-themed outfits)

• Why They Work: Kids grow quickly, and parents need to buy clothes regularly to keep up with their child's growth. Plus, many parents love themed or character-based apparel.

8. Kids’ Furniture and Room Décor

As children’s bedrooms become more personalized, there’s growing interest in kids' furniture and room decor items that reflect their personalities and interests.

• Must-Have Products:

  • Themed bed sets and pillows (e.g., princess, superhero themes)

  • Kids’ desks, chairs, and bookshelves

  • Night lights and lamps with fun designs

  • Wall decals, posters, and other room accessories

• Why They Sell: Kids’ furniture and room décor allow parents to personalize their children’s space, creating an atmosphere that promotes creativity and comfort.

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Where to Source Wholesale Toys and Kids’ Products

To maximize your profit margins and offer quality products, it’s important to find reliable suppliers for your wholesale toys and kids’ products. Here are some great sources to consider:

1️⃣ Alibaba – A large platform where you can find a variety of wholesale suppliers offering competitive prices on toys, kids’ products, and more.
2️⃣ DHgate – Offers bulk purchasing options for toys and kids' products, with a focus on affordable pricing and fast shipping.
3️⃣ Global Sources – Ideal for sourcing high-quality, safe, and durable toys for kids, with options from verified manufacturers.
4️⃣ Wholesale Central – A wholesale directory where you can find a broad selection of children’s products, from educational toys to apparel.
5️⃣ Toy wholesalers like Toy Wholesaler and KandyToys – Specializing in a wide range of wholesale toys and kids' products, these suppliers cater to niche markets and bulk purchasing.

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Tips for Reselling Toys and Kids’ Products

• Know Your Market: Understand the interests and preferences of your target audience, including age groups and trending toy themes (e.g., superhero toys, educational tools).

• Safety First: Always ensure that the products you’re selling meet safety standards for children, such as being free of harmful chemicals and meeting age-specific guidelines.

• Offer Bundle Deals: Create product bundles (e.g., dolls and accessories, educational kits) to increase the average order value and attract more customers.

• Leverage Social Media: Platforms like Instagram and Facebook are great for showcasing toys and kids’ products, especially when you use visually appealing images and videos.

• Seasonal Promotions: Take advantage of peak shopping times like the holidays, back-to-school season, and special events when people are more likely to buy toys and kids’ products.

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Conclusion

The toys and kids’ products market offers a wealth of opportunities for resellers looking to tap into a consistently growing industry. By offering a diverse range of high-quality, fun, and educational products, you can attract parents, caregivers, and gift buyers to your store. Whether you’re reselling educational toys, plush animals, or kids’ clothing, there’s always demand for these products, making them a great choice for your next business venture. Happy reselling!